Mirmohammad Asadi; Hamed Fallah-Tafti; Mahdieh Zahmatkesh-Saredorahi; Maryam Roasaei
Abstract
Introduction: Supply chain management (SCM) is one of the management approaches to provide products and services to users in a timely manner. The purpose of this study is to identify the factors related to health tourism supply chain in Yazd, Iran using structural equation modeling (SEM).Methods: This ...
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Introduction: Supply chain management (SCM) is one of the management approaches to provide products and services to users in a timely manner. The purpose of this study is to identify the factors related to health tourism supply chain in Yazd, Iran using structural equation modeling (SEM).Methods: This was a descriptive study. To collect the data, a survey approach was used that included the opinions of health experts and tourists. To develop the survey instrument, library studies and Delphi method were used, which according to the experts, 37 final factors were used to design the questionnaire. Ensuring the validity and reliability of the questionnaire, 330 health tourists in Yazd were solicited through the survey. Using exploratory factor analysis (EFA), 7 major components were extracted and named based on items; this way, a structural model of the study was formed, which was fitted in the process of confirmatory factor analysis (CFA) and the significance of the components was confirmed.Results: According to the amount of variance explained, the standards of medical service centers with 32.358, information technology with 14.696, banking with 7.63, attractions with 5.48, international standards with a value of 4.612, the diversity of health services with a value of 2.820, and government programs with a value of 1.952, respectively, had the most significant effect on the health tourism supply chain in Yazd.Conclusion: The final output of this study was a measurement model of health tourism supply chain in Yazd Province, in which the factors were categorized and suggestions were made to improve the factors.
Mirmohammad Asadi; Yasamin Boroumandzad; Saeedeh Derakhsh
Abstract
Introduction: Today, the existence of historical and natural potentials has made Iran as one of the most attractive tourists' destinations in the world. Yazd Province, as one of the sides of the golden triangle of tourism in Iran, with experienced doctors and specialists is a good field for medical tourism ...
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Introduction: Today, the existence of historical and natural potentials has made Iran as one of the most attractive tourists' destinations in the world. Yazd Province, as one of the sides of the golden triangle of tourism in Iran, with experienced doctors and specialists is a good field for medical tourism development. The purpose of this study was to investigate and analyze the factors affecting the attraction of foreign tourists for treatment in Yazd, and consequently the development of this industry.Methods: The present study was conducted using fuzzy cognitive mapping and social network analysis approach. Experts in the field of tourism and treatment in Yazd Province were used to form the expert team. Initially, 15 factors were identified by reviewing the background of the studies. Then, through screening by expert team, 12 final factors were selected and entered into fuzzy cognitive mapping process. Social network analysis approach was used for the scientific integration of cognitive mappings as well as mapping. After mapping, key factors were identified and finally, the effect of different policies in the form of medical tourism development was investigated.Results: Visa issuance and human resource abilities, along with quality of service, advertising, language proficiency, infrastructure, security, updated equipment, regulations, costs, respect for foreign patients' beliefs, and treatment villages were effective in attracting foreign medical tourists.Conclusion: The results of this study indicate the necessity of ensuring the safety of foreign tourists through cooperation between different institutions and the importance of facilitating the issuance of visas. It also highlights the role of the skilled and capable human resources in the survival of health care system.
